How The Habit Burger Grill Turned a Local Event Into a Viral Brand Moment — with Help from The Balloon Guy

Sean Edwards • November 1, 2025

When Creativity Meets Quick Turnaround

What would you do if a national restaurant brand called you with just 72 hours to transform an entire venue into an unforgettable experience?


That’s exactly what happened when The Habit Burger Grill reached out to The Balloon Guy ahead of their “Squash the Beef” community event in South Pasadena. Their goal was simple but ambitious — create a feel-good, photo-worthy atmosphere that would bring people together, spark social media buzz, and celebrate their brand’s loyal fanbase.


The Challenge: Make It Big, Bold, and On-Brand — Fast


With only three days to plan, design, and install, timing was everything. The restaurant needed décor that was:


Visually striking from the street to attract foot traffic


Perfectly aligned with The Habit’s signature color palette


Highly shareable to encourage guests to post and tag #HabitBurger


Logistically seamless, with minimal disruption to operations


That’s where our expertise came in.


The Solution: A Complete Venue Transformation Overnight


Our creative team at The Balloon Guy conceptualized and executed a multi-area installation that reimagined the restaurant inside and out — all completed overnight before the big event.


The design included:

✨ A bold mustard-yellow and black balloon garland wrapping the outdoor patio and entryway — instantly recognizable and perfectly on-brand.

🌞 A custom freestanding photo moment inspired by The Habit’s iconic sun logo, designed to draw guests in for photos and branded social media content.

🎈 Floating jumbo balloons and subtle ceiling décor that added energy, height, and movement throughout the space without interrupting operations.


Every detail was designed to bring joy, capture attention, and translate the brand’s story into a visual experience that people couldn’t help but share.


The Results: A Viral Community Activation


By the time doors opened, excitement was in the air — literally.

Lines wrapped around the block, families and fans flooded the patio, and dozens of guests shared photos and videos of the vibrant décor using The Habit’s hashtags.


The event became a viral local moment — the perfect blend of community, creativity, and brand storytelling.


The Habit Burger’s marketing team later shared that the event’s success was amplified by the joyful atmosphere the décor created — proof that thoughtful design can make a powerful emotional connection in a short amount of time.


Why Brands Choose The Balloon Guy


From national restaurant launches to corporate brand activations and experiential events, The Balloon Guy specializes in creating decor that does more than look beautiful — it gets people talking, sharing, and remembering your brand.


We understand what matters most to today’s event and marketing professionals:

✅ Fast, reliable execution under tight timelines

✅ Premium, camera-ready design that aligns with your brand’s visual identity

✅ Scalable solutions for multi-location rollouts

✅ Turnkey service — from creative concept to installation and strike


At The Balloon Guy, we don’t just decorate — we craft moments that wow and memories that last forever.


Ready to Bring Your Brand to Life?


Whether you’re planning a grand opening, a corporate event, or a nationwide brand activation, our team is ready to help you design a moment that gets noticed — online and in person.


📞 Let’s make your next event unforgettable.

Contact The Balloon Guy →

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Sean Edwards is the Founder and Expert Balloon Decorator and Balloon Artist at The Balloon Guy in Los Angeles, CA.

Party Pop: Your Insider’s Guide to Event Decor & Celebrations

By Sean Edwards January 2, 2026
Planning an event comes with a long list of details: Venue, guest list, vendors, and timing. One question that often comes up is: How far in advance should balloon decor be booked? While timelines can vary depending on the size and type of event, we generally recommend booking your balloon installation at least one month before your event date. Doing so helps ensure availability, smoother planning, and the best possible final result. Here’s a closer look at why timing matters and how early planning can make a big difference. Why Booking Early Matters Balloon installations aren’t last-minute décor. Even smaller setups require coordination, prep, and scheduling. Larger or custom installs take even more planning behind the scenes. Booking in advance allows time for: Design planning and concept development Color and style selection Scheduling around venue access Coordinating setup logistics Reserving your event date on the calendar Preparing materials and staffing When clients reach out early, it gives us the flexibility to build something intentional instead of rushed. The One-Month Rule (and Why It Works) As a general guideline, booking at least 4 weeks before your event date gives the best results. This timeframe allows us to: Collaborate on design ideas Confirm venue details Finalize installation scope Schedule setup windows properly Handle any special requests For many clients, this also reduces stress — you’re not scrambling to lock in décor close to the event date. When You Should Book Even Earlier Some events benefit from more lead time than others. You may want to reach out 6–8 weeks in advance if your event includes: Large-scale balloon installations High ceilings or complex layouts Corporate or branded events Holiday or peak-season dates Multiple setup areas Custom color palettes or specialty balloons These projects often require additional planning and coordination, especially when working within venues or production schedules. What About Last-Minute Requests? While we always do our best to accommodate last-minute inquiries when availability allows, short-notice bookings can be more limited in scope. Availability, color options, and installation timing may be restricted depending on the schedule. Booking ahead gives you the most flexibility — and the best overall experience. Planning Ahead Makes Everything Smoother Balloon décor is often one of the most photographed elements of an event. When planned properly, it enhances the space, supports the theme, and creates a memorable visual experience for guests. By reaching out about a month in advance, you give your event the attention it deserves and allow us to deliver the level of quality we’re known for. Ready to Start Planning? If you have an upcoming celebration and want to explore balloon décor options, we recommend reaching out at least one month before your event date to get started. Early planning helps ensure availability, smoother coordination, and a polished final result — whether you’re planning a birthday, brand event, or private celebration. Feel free to get in touch to discuss your vision and timeline.
Balloon Drop for New Years Eve
By Sean Edwards December 17, 2025
New Year's Eve is defined by one electric moment: the final countdown. As the music swells and glasses are raised, everyone waits for midnight. For venues already planning their New Year’s Eve 2026 events, a professional balloon drop is the most effective way to turn that countdown into a moment guests will genuinely remember. At The Balloon Guy LA, we specialize in transforming event spaces. A well-executed balloon drop is simple, stunningly visual, and perfectly timed—it’s why top restaurants, bars, and clubs in Los Angeles choose this impactful celebration starter year after year. The Magic of a Perfectly Timed Balloon Drop A successful balloon drop is all about precision. Our team professionally installs and secures the balloons near the ceiling, ready for a flawless release precisely at midnight. When the clock hits zero, the room explodes with a dynamic shower of color and motion. It’s dramatic without being disruptive and creates an unforgettable, collective experience. That shared, split-second moment—when thousands of balloons fall—is what guests talk about long after the party ends. Seamless Integration for Busy Venues One of the greatest benefits of choosing a professional balloon drop is how smoothly it fits into a high-energy hospitality environment: No Disruption: There’s no need for stage setup, large equipment, or interrupting your food and beverage service. Simple Setup: Everything is prepared well in advance, so the big payoff happens instantly at midnight. High Impact, Low Footprint: For busy venues, this allows you to deliver a truly show-stopping moment without changing your essential operations—crucial on one of the busiest nights of the year. In the modern event landscape, the best moments are the ones guests want to capture and share. A spectacular NYE balloon drop naturally generates this buzz. As the colorful cascade begins, phones immediately come out. Guests record the countdown, capture the atmosphere, and share their experience online—often tagging your venue in the process. This creates organic, authentic exposure that extends the reach and excitement of your New Year’s Eve party far beyond the room. Custom Balloon Drops for Every Style No two event spaces are identical, and your balloon drop shouldn't be either. We fully customize every drop based on the venue’s specific needs: - Ceiling Height and Layout - Balloon Size and Density - Color Palette (to match the mood, whether it's elegant, playful, or high-energy) From sophisticated hotel ballrooms to packed dance floors, our custom balloon drops are tailored to feel like a natural, elevated extension of your unique space. Secure Your New Year’s Eve 2026 Booking Now New Year’s Eve is one of the highest-demand nights for event décor. Planning early ensures there is ample time for proper design, secure ceiling evaluations, and coordination so that your midnight moment goes off without a hitch. If you’re ready to ensure your 2026 New Year’s Eve celebration stands out, a custom balloon drop is the most impactful addition you can make. The Balloon Guy LA is now booking custom balloon drops for premier restaurants, bars, clubs, and venues throughout Los Angeles.
Pink and White balloon garlad
By Sean Edwards December 11, 2025
There’s something special about milestone birthdays. They’re a mix of celebration, reflection, and a little disbelief (“How am I 40 already?”), and the undeniable desire to make the moment feel worth celebrating. And lately, one design element has been showing up at the most memorable milestone parties: elegant balloon garlands. Not the balloons we remember from childhood, but sculptural, textured, grown-up designs that instantly elevate a room. We recently installed a custom garland for a 40th birthday at the iconic Chateau Marmont in Los Angeles, and it was the perfect example of how a simple design choice can shift the entire energy of a celebration. 1. A garland sets the tone the moment guests walk in The Chateau already carries an Old Hollywood charm, but the garland added something personal—soft, warm, celebratory energy that greeted every guest before they even set their bag down. Milestone birthdays are emotional. A thoughtful design helps set the scene: • Romance or elegance • Modern glam • Minimal and timeless • Bold and celebratory The right garland quietly tells guests: This moment matters. 2. Garlands make iconic spaces feel even more special Chateau Marmont doesn’t need much help in the ambiance department, but a milestone birthday isn’t just any event. The garland added a layer of storytelling—color, shape, mood—that reflected the guest of honor. It made the suite feel less like a hotel room and more like their space for the night. 3. They create an effortless photo moment No one has to search for the “good lighting” or the “good corner.” A well-designed garland becomes the natural gathering point. Friends pose. The birthday star gets their moment. And the entire night ends with a camera roll full of memories that feel elevated. 4. They add luxury without taking over the room A big misconception about balloons is that they’re loud or childish. The truth? Modern garlands are subtle, sculptural, and incredibly elegant. At this 40th birthday, the garland complemented the space instead of competing with it—soft lines, intentional color choices, and the right scale made it feel like it belonged there. It added luxury without shouting for attention. 5. They make milestones feel like milestones Turning 40 is emotional in the best way. A garland helps mark the moment—celebratory but not over the top, elevated but still warm. It’s a detail the guest of honor remembers every time they look back at the photos. Final Thoughts Milestone birthdays deserve thoughtful design, and balloon garlands are one of the easiest (and most beautiful) ways to elevate the entire celebration. Whether you’re celebrating at a legendary LA hotel or hosting something more intimate, the right installation can transform a simple gathering into a moment people feel. Planning a milestone birthday? Let’s create something unforgettable.