Ways to Attract More People to an Open House

Sean Edwards • July 17, 2024

Ways to Attract More People to an Open House

Having an open house is a great way to showcase your property and attract potential buyers. However, simply opening the doors isn’t enough to guarantee a crowd. To ensure your event is a hit, you need to know how to have a successful open house. In this guide, we'll explore effective strategies to draw more visitors and increase the likelihood of receiving offers. Let’s take a look at the essential steps to make your event a success.

Preparation and Presentation

The first impression is crucial when it comes to open houses. Proper preparation and presentation can make all the difference. Here are some key steps:

  • Clean and Declutter: Ensure the property is spotless and free of clutter. A tidy home looks more appealing and allows potential buyers to envision themselves living there.
  • Staging: Consider professional staging to highlight the home's best features. Arrange furniture and décor to create a welcoming and functional space.
  • Repairs and Maintenance: Fix any minor repairs and conduct necessary maintenance. This includes things like leaky faucets, squeaky doors, and broken fixtures.
  • Curb Appeal: Improve the exterior of the home to create a positive first impression. This can involve mowing the lawn, trimming bushes, and adding fresh flowers.
  • Neutral Decor: Use neutral colors and simple décor to appeal to a broader audience. Personal touches can make it hard for potential buyers to see themselves in the space.

Marketing and Promotion

Effective marketing is essential to attract visitors to your open house. Consider these marketing and promotion ideas:

  • Online Listings: List the open house on popular real estate websites and apps. Include high-quality photos and detailed descriptions.
  • Social Media: Promote the open house on social media platforms such as Instagram, Facebook, and X. Use engaging posts, stories, and ads to reach a wider audience.
  • Email Campaigns: Send invitations to your email list of potential buyers and realtors. Highlight the key features of the property and the details of the open house.
  • Signage: Place eye-catching signs in the neighborhood leading to the property. Make sure they are visible and provide clear directions.
  • Local Advertising: Consider placing ads in local newspapers, community bulletin boards, and real estate magazines.

Timing and Scheduling

Timing and scheduling play a significant role in how to have a successful open house. Here are some tips to ensure you pick the best time:

  • Weekend Events: Weekends are generally the best time for open houses, as more people are available to attend.
  • Optimal Hours: Schedule your open house during mid-morning or early afternoon when potential buyers are most likely to be free.
  • Avoid Holidays: Avoid scheduling your open house during major holidays or local events that might draw attention away.
  • Duration: The open house should last at least two to three hours, giving people ample time to visit.
  • Multiple Sessions: Consider hosting multiple open houses at different times to accommodate varying schedules.

Creating an Inviting Atmosphere

An inviting atmosphere can make potential buyers feel more comfortable and interested in the property. Here’s how to create the right ambiance:

  • Lighting: Ensure the home is well-lit with plenty of natural light. Open curtains and blinds, and turn on lights in darker areas.
  • Aromas: Use pleasant scents such as freshly baked cookies or essential oils. Avoid overpowering fragrances that might deter visitors.
  • Temperature: Keep the home at a comfortable temperature. Ensure it’s cool in the summer and warm in the winter.
  • Background Music: Play soft, unobtrusive music to create a welcoming atmosphere.
  • Refreshments: Offer light refreshments such as water, coffee, and snacks to make guests feel at home.

Engaging with Visitors

Interacting with visitors in a friendly and professional manner can make a big difference. Here are some tips:

  • Warm Welcome: Greet each visitor with a smile and a friendly introduction.
  • Provide Information: Have brochures, flyers, or information sheets available with details about the property.
  • Answer Questions: Be prepared to answer any questions about the property, the neighborhood, and the buying process.
  • Guided Tours: Offer guided tours to highlight key features and answer questions in real time.
  • Follow-Up: Collect contact information and follow up with visitors after the open house to gauge interest and answer any further questions.

Leveraging Technology

Incorporating technology can enhance your open house and attract more visitors. Here’s how to have a successful open house using tech:

  • Virtual Tours: Offer virtual tours for those who can’t attend in person. Use high-quality videos and 360-degree views.
  • Online RSVPs: Use online RSVP systems to manage attendance and gather potential buyers’ information.
  • Digital Marketing: Use targeted digital marketing campaigns to reach a broader audience.
  • Social Media Live: To engage with remote viewers, host a live stream of the open house on social media.
  • QR Codes: Place QR codes around the home that visitors can scan to get more information about features and amenities.

Incentives and Special Offers

Offering incentives can entice more visitors to attend your open house and consider making an offer. Here are some ideas:

  • Discounts: Offer limited-time discounts or special pricing for buyers who attend the open house.
  • Freebies: Provide free gifts or samples related to the home, such as home improvement coupons or local business vouchers.
  • Raffles: Host a raffle with attractive prizes to encourage attendance.
  • Exclusive Information: Provide attendees with exclusive information about the property or neighborhood that isn’t available online.
  • Buyer Perks: Offer additional perks to buyers, such as covering closing costs or including certain furnishings with the home.

Make Your Open House a Success

Ultimately, attracting more people to your open house requires careful planning, effective marketing, and engaging activities. By following these tips on how to have a successful open house, you can create an event that draws in potential buyers and increases the chances of receiving offers. From preparation and presentation to leveraging technology and offering incentives, every detail matters in making your open house a success.

Are you ready to make your open house a hit? Contact The Balloon Guy LA for custom balloon decor that will elevate your event and leave a lasting impression on your visitors. Our team is here to help you create a memorable open house experience that stands out in the market.



  • How do I get more people to an open house?

    To get more people to an open house, promote the event through various channels such as social media, email newsletters, and local advertisements. Offer incentives like refreshments, raffles, or exclusive previews. Ensure the home is well-staged and inviting, and schedule the open house at a convenient time for potential buyers.

  • How to get more traffic at an open house?

    Increase traffic at an open house by leveraging online listings with high-quality photos and detailed descriptions. Use social media platforms to create buzz and share event details. Additionally, distribute flyers in the neighborhood and partner with local businesses to spread the word. Hosting the open house on a weekend can also attract more visitors.

  • How to get leads at open houses?

    To get leads at open houses, have a sign-in sheet or a digital registration form for visitors. Engage with attendees and provide informative brochures about the property. Follow up with personalized emails or phone calls after the event to answer any questions and gauge their interest. Offering a small incentive for leaving contact details can also be effective.

  • How do I invite people to my open house?

    Invite people to your open house by sending out personalized email invitations to your contact list and potential buyers. Use social media to create an event page and share updates. Additionally, place ads in local newspapers and community boards. Consider door-to-door flyer distribution in the neighborhood to reach nearby residents.

Sean Edwards is the Founder and Expert Balloon Decorator and Balloon Artist at The Balloon Guy in Los Angeles, CA.

Party Pop: Your Insider’s Guide to Event Decor & Celebrations

Introducing Joywell: A New Chapter in Spreading Joy

By Sean Edwards • January 18, 2026
It’s about moments. It’s about emotion. It’s about walking into a room and feeling something special. Over the years, we’ve had the honor of helping celebrate thousands of birthdays, milestones, brand activations, weddings, and once-in-a-lifetime events across Los Angeles and beyond. From intimate gatherings to large-scale corporate experiences, our mission has remained the same: to create joy, beautifully and intentionally. That mission is what led us here. Today, I’m excited to officially introduce Joywell — a new brand born from the heart of The Balloon Guy. Why Joywell? As our work evolved, I noticed something interesting. Clients weren’t just coming to us for balloon décor. They were coming to us because they trusted us to deliver joy — thoughtfully, artfully, and reliably. They wanted: meaningful gifts beautiful presentation moments of surprise and delight something that felt personal, elevated, and memorable Joywell was created to meet that need. It’s an extension of everything we believe in — just expressed in a new way. What Is Joywell? Joywell is a modern gifting brand designed to make giving joyful, effortless, and elevated. From curated balloon arrangements and florals to thoughtful gift pairings, Joywell focuses on beautifully designed moments of connection — whether you’re celebrating a birthday, sending love, marking an achievement, or simply reminding someone they matter. It’s about the feeling someone gets when something unexpected and lovely shows up at their door. How Joywell Connects to The Balloon Guy Joywell isn’t a departure from The Balloon Guy — it’s a natural evolution. The same values guide both brands: Artistry — every detail matters Professionalism — trust is everything Happiness — joy is the goal While The Balloon Guy continues to focus on full-scale balloon décor, installations, and live experiences, Joywell allows us to bring that same sense of wonder into everyday moments. Big celebrations and small joys deserve the same level of care. What’s Next Joywell is just getting started. As the brand grows, our commitment remains the same: to create experiences that feel thoughtful, elevated, and full of heart. We’re excited to continue serving our Balloon Guy clients while also welcoming new customers through Joywell — all connected by a shared love of celebration and beauty. Thank you for being part of this journey. Here’s to more joy, in every form. — Sean Edwards Founder, The Balloon Guy & Joywell

Best Balloon Decor Ideas for Brand Activations & Product Launches in Los Angeles

By Sean Edwards • January 15, 2026
Los Angeles is one of the most competitive markets in the world for brand activations and product launches. From influencer events and retail pop-ups to corporate celebrations and media previews, brands are expected to deliver experiences that feel intentional, elevated, and visually compelling. In this environment, custom balloon decor has become a strategic design tool—not just decoration. When professionally designed and installed, balloon installations help brands define spaces, reinforce identity, and create moments that translate seamlessly from real life to social media. Below are some of the most effective ways brands are using balloon decor to elevate activations and launches across Los Angeles. 1. Statement Installations That Anchor the Event For brand events, first impressions matter. Large-scale balloon installations provide an immediate visual cue that something significant is happening. In Los Angeles, we frequently see brands using: Oversized organic balloon arches at entrances Sculptural balloon backdrops framing logos or signage Installations that highlight key product moments These statement pieces help guide guests through the experience while naturally encouraging photography and social sharing. 2. Brand-Accurate Color Palettes Corporate events require a higher level of precision when it comes to color and tone. Custom balloon decor allows brands to: Match exact brand color standards Create tonal gradients or monochromatic looks Incorporate metallics, neutrals, or soft palettes for luxury campaigns When balloons are treated as a design material—rather than an accent—they integrate seamlessly into the overall brand environment. 3. Balloon Backdrops for Media & Content Creation In Los Angeles, content capture is just as important as the event itself. Balloon backdrops are commonly used to: Frame step-and-repeat areas Support influencer and press photography Create depth and texture for video content Because balloon installations photograph well from multiple angles, they offer flexibility for both planned shoots and organic guest content. 4. Decor That Flows Throughout the Venue Rather than concentrating all decor in one area, many LA-based brand activations opt for installations that move through the space. This might include: Balloon garlands accenting bars or lounges Installations framing product displays Subtle balloon moments connecting multiple rooms This approach creates a cohesive experience and ensures the event feels thoughtfully designed from start to finish. 5. Outdoor Balloon Decor for LA Activations Los Angeles offers unique opportunities for indoor-outdoor events, sidewalk activations, and storefront launches. Professionally installed outdoor balloon decor can: Draw attention from foot traffic Clearly signal a launch or activation Extend the brand experience beyond the venue With proper materials and planning, outdoor balloon installations can be both visually impactful and durable in Southern California conditions. 6. Design That Supports the Brand Story The most effective balloon installations are aligned with the brand’s broader messaging. For corporate clients, balloon decor can be designed to reflect: Campaign themes Product positioning Brand values and tone When decor supports the story rather than competing with it, the result feels intentional and elevated. Why Brands Work With Professional Balloon Installers For brand activations and product launches, execution is everything. Professional balloon installation teams ensure: Clean, precise design Proper scale and placement On-time setup and breakdown A finished look consistent with brand standards This allows internal teams, agencies, and event planners to focus on the guest experience while trusting that the visual elements are handled with care. Final Thoughts In a market like Los Angeles, successful brand activations require more than good ideas—they require thoughtful execution. Custom balloon decor offers brands a flexible, visually impactful way to enhance events while creating content that lives well beyond the day itself. When designed with intention, balloon installations become part of the brand experience—not just the background.
Balloon Decor

How Balloon Decor Elevates Sports Marketing and Fan Activation

By Sean Edwards • January 9, 2026
Find how balloon decor develops sports marketing and fan interaction, creating memorable experiences and energizing stadiums for maximum fan activation.